Akan Abdula holds 17 years of work experience in marketing strategies, brand management and market research. He was the head of the Strategy and Planning department at Gray Istanbul advertising agency and a member of the Global Strategy Council of Gray Group Worldwide. Akan Abdula was among the 12 strategists who led the global council. He was a member of the Advertising Self-Regulatory Board. Works produced by Akan Abdula have been nominated for numerous golden Effie awards, including Turkey’s best product launch and the most effective social responsibility campaigns.

In 2012, he founded the FutureBright and Behavior Institute. Both these companies are among the fastest growing companies in Turkey. The companies have over 400 brands in their portfolio. Akan Abdula provides personal consultancy to the biggest brands in Turkey and also teaches a course on Consumer Behavior at Bilgi University Brand School. He founded ZMET Institute in 2016 and became the ninth global partner of Olson Zaltman & Associates. The Daily Telegraph reported on their strategic approach.